Insurance Agent or Producer -- What makes a great agent or producer?

  • Excellent social and communication skills
  • Enjoys working with others
  • High energy and motivated
  • Passionate about helping others protect what's important to them

Have you ever been called a "people-person?" Agents are just that, working directly with clients to provide counsel and advice when purchasing insurance. With keen sales skills, agents understand how to market, message and position products to make a sale. They also understand the needs of their client and match them with the corresponding insurance coverage options. If a fire damages an insured client's home, an agent will help them recover their losses during the claims process. An agent must have a strong motivation to succeed, as most agent compensation is based on a commission structure. 

job duties

  • Approach potential clients by way of mail, phone calls, or presentations
  • Complete coverage by delivering a policy and planning follow-up visits and evaluations
  • Update job knowledge by engaging in educational opportunities
  • Enhance agency reputation by accomplishing new and different requests and exploring new opportunities for job accomplishments


High school degree a must, Associate or Bachelor's degree may also be required. Agents must obtain a license according to state regulation and keep up to date with required continuing education credits.

job outlook

The U.S. Bureau of Labor Statistics predicts employment will grow faster than the average for occupations through 2024 (10% growth).


Based on the U.S. Department of Labor, the average insurance agent makes over $63,000 annually. Of course this varies by where you live, your work experience, and how much passion you bring to your job!