What makes a great marketing representative?

  • Superior sales and marketing knowledge
  • Strong communication and relationship building skills
  • Creative thinking and planning skills to help build new businesses
  • Ability to resolve conflicts quickly and strategically

In insurance, there are two different types of organizations. A company, often called a carrier, provides the insurance product to the agency. The agency, often a local business, sells the insurance product to clients. A marketing representative is hired by the company as the key communicator between the company and the agency. On any given day, a marketing representative may find new agents to sell their product, educate agents on their insurance products and help the insurance carriers write profitable insurance risks. The position requires travel to meet with agents. The marketing representative will also prepare reports on production goals and provide the carrier feedback from agents. Some perks are company cars and expense accounts to entertain agents while visiting them.

job duties

  • Work with department heads to discuss budgets, contracts, and marketing plans
  • Meet with clients to provide marketing or related advise
  • Initiate market research studies and analyze the data to better understand the customer
  • Plan promotional campaigns and create promotional materials

Education 

High school degree a must, Associate or Bachelor's Degree may also be required. 

job outlook

The U.S. Bureau of Labor Statistics predicts employment will grow faster than the average for occupations through 2024 (10% growth).

salary

Based on the U.S. Department of Labor, the average Insurance Marketing Representative makes over $46,000 annually. Of course this varies by where you live, your work experience and how much passion you bring to your job!