What makes a great communications professional?

  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Creative thinker

Communication is critical to any insurance agency or company's brand image. Communication professionals develop and execute the brand strategy, distributing content through traditional and social media. They work with journalists at local news outlets to offer expertise on the insurance angle in new stories. The communications professional helps tell the industry's story to the public, particularly during times of natural disasters or other crises when agents are on the front lines helping the public.

job duties

  • Correspond with stakeholders to keep them informed of company developments
  • Help maintain a positive corporate image and identity
  • Evaluate advertising and promotional programs to find the most effective for the company
  • Communicate with the media to announce new products or organizational changes


Bachelor's degree in Communications, English, Journalism or Marketing

job outlook

The U.S. Bureau of Labor Statistics predicts employment will grow faster than the average for occupations through 2024 (9% growth).


Salaries reported in a survey by the Insurance Marketing Communication Association (IMCA) revealed nearly 50% of insurance industry communication and marketing staff earn a salary between $50,000 and $74,999. Of course this varies by where you live, your work experience and howmuch passion you bring to your job.